Sayeed, Dr. Gorman and I had a successful presentation on March 5th at the Eastern Psychological Association 2010 Conference presenting “An Exploratory Qualitative Analysis of the 2008 Presidential Campaign.” You can read about my current research, including the work on Presidential Leadership on the research section of my website. Below is the short abstract along with Scribd version of our paper. In addition, all graphs are included for your viewing pleasure
An Exploratory Qualitative Analysis of the 2008 Presidential Campaign.
Short Abstract: A content analysis using Hart’s DICTON program was performed on the 2008 Obama vs. McCain presidential campaign speeches. It was found that the content of the speeches varied over time on the DICTION dimensions of certainty, activity, optimism, realism, and commonality. Obama consistently demonstrated higher levels of communality throughout the campaign. Implications for dynamic, time series content analyses are discussed.
Scribd link to our paper entitled: An Exploratory Qualitative Analysis of the 2008 Presidential Campaign.
Where are we taking this research next? We are exploring machine learning techniques to evaluate factors of leadership.